These features highlight where smart money may be moving as well as the market movers in the sports marketplace. Some of our more popular tools include our enhanced Smart Money analysis tool as well as Steam Indicators. Over the years, SportsInsights has made advances in tools and techniques to study “market action” in the sports investing arena. SportsInsights Premium and Premium Pro Members receive live Betting Percentages and access to all of our Square Plays.

’s Square Plays have typically outperformed pure “Betting Against the Public.” This is partly due to our contacts within the sports betting industry, as well as our team’s analysis of exclusive SportsInsights information. Over the long-term, SportsInsights “Betting Percentages” will add value to your handicapping and sports betting. Table 1: Football (Both College and Pro) Results through Early Nov Betting against the public when the public is more than 75% on one side has yielded profits. Below is a chart on how this simple strategy has performed during the 2007 season through early November. These articles show results through last season. Please take a look at our previous articles on “Betting Against the Public” in the NFL and College Football. Use of this information in violation of any federal, state, or local laws is prohibited. The information on this site is for entertainment and educational purposes only. We’ll also take a look at how fading the public has fared in the early-going for pro basketball and hockey. Here, we look at updated performance for “Betting Against the Public” - now that we’re at the midpoint of the Football Season.

Over the years, betting against the public has proven to be a profitable method of investing in the sports marketplace and can add value to most handicapping methods.

publishes a series of articles on Betting Against the Public in the major US sports.

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